The IP rights of copyright and trade mark owners are increasingly in jeopardy as vlogs and reels circulate online. However, it should be noted that social media platforms may only be held liable for IP infringement to the degree that IP holders are diligent in protecting their rights and making them known to the intermediaries. Courts have repeatedly ruled that intermediaries may only be held accountable when users provide them the information they need for a successful takedown.
If you come across someone who is operating under a brand name, logo, or trademark that is identical to or similar to yours, it creates a rational concern that customers may associate your goods and/or services with those of the other business in today’s world, where social media and e-commerce platforms are the only prominent ways to promote and grow your business.
At ICL, innovative tools and processes are employed throughout the practice to enhance the quality of work products, enhance client service and reduce costs. Utilizing innovative tools also enables our attorneys to manage a large number of prosecution cases and transactional cases for a broad range of clients. Our strategy of working closely with our clients’ inventors, intellectual property (IP) and legal teams allows us to gain a comprehensive understanding of their foundational technology and wider applications, and we develop filing and prosecution plans to meet business goals and protect the business operations of our clients.
